Production-gradeAI for media.
Bary is the AI Media Innovation Lab of Netgem Group. We design and deploy AI products used in production by leading players in media, broadcast and post-production.
$ raw so basically what i mean is that uh the team they shipped this last quarter
02 / Products
What we build.
An AI lab, not a single-product company.
Next vertical
Dubbing assisted by our AI vocal models. In development.
lang
EN → FR
lipsync
0.92
prosody
natural
More to come
We are an AI lab, not a single-product company. Our roadmap covers the full media production pipeline — from speech and translation to editing workflows, automation, QC and content intelligence.
● live
Subtitling
◐ in dev
Dubbing
○ next
QC · Editing · Content intelligence
03 / Clients
Trusted in production by leaders of the media industry.
By the numbers
Deployed at scale.Used every day.
20+
10+
Lab
of Netgem Group · Euronext: ALNTG
04 / How we build
Products designed and builtfor the people who use them.
Three principles, applied every week.
01
Production-first.
We don't build demos. We build products that operators rely on every day, at broadcast quality, under hard deadlines.
02
Human-AI collaboration.
The best AI products in media are not autonomous. They are tools that make the best operators faster, more accurate and more creative.
03
Vertical by design.
We work with one industry — media — and we go deep. The hard parts of AI products are workflow, evaluation, reliability. Generic AI doesn't get there.
05 / The Lab
One clear mandate.Reinvent media.
Bary is an AI Media Innovation Lab based between Tel Aviv and Paris. After launching TheSubtil.ai and deploying it in production at several French media groups, Bary is joining Netgem Group to accelerate the development of new AI products for the media industry.
- 2023Bary moves into AI media
- 2024TheSubtil.ai launches in production
- 2025Netgem invests · scales H2
- 2026Netgem acquires Bary · Lab born
06 / Netgem
Why Netgem
The logic behind the move, in three points.
01
Specialized media-AI expertise
A team dedicated to AI applied to media production — not generic AI.
02
Products already in production
TheSubtil.ai runs in daily production at several French media groups.
03
The best of both worlds
The innovation and closeness that built Bary's reputation, combined with Netgem's industrial strength and international network.